Introducing Story Business by Gavin McMahon
Gavin McMahon, co-founder and CEO of the leadership and storytelling consultancy fassforward, debuts his first book, a compelling guide to storytelling as one of the most powerful yet underused tools for driving business success. Scheduled for release by U.S.-based Otterpine September 30, 2025, Story Business: Why Stories Rule the World and How They Can Reinvent Your Business reveals a timeless truth in business, leadership, and beyond: It’s not the best ideas that win, but the best-packaged ideas. Drawing on real-world examples of businesses that thrived and others that disappeared into obscurity, McMahon offers a powerful insight: Ideas alone aren't enough—they…
