Why do visitors come to your site, only to leave without buying? (Or signing up, or booking a call, or doing the thing you want them to do?)

It’s hard to say. You can’t stop them and ask. And if you could, you wouldn’t get a single, consistent response. People leave for all sorts of reasons.

You can’t know why every single anonymous visitor leaves. But you can rule out the most common causes.

Are they confused by your navigation? Chapter 10 will help you diagnose and fix it. Not enough detail to make a decision? Find out in Chapter 21.

Your Website Sucks shows you how to identify—and tells you exactly how to fix—30 of the most common issues that leave visitors frustrated, confused, and reaching for the back button. When you’re done, you’ll have a website that gets people to stay and take the action you want them to take.