Design a Website that Builds Trust & Connection
Your website is your little corner of the internet. It’s the home your readers can visit to learn more about you, your brand and business, and your book. We believe your online home should be a place where you can build trust and connection with your existing and future readers.
We’ll work with you to understand your goals and values then build a fully customized site that reflects your style, just like your writing. Whether you want to establish a platform for your writing, share your book online, virtually open the doors to your storefront, or build a community for your brand and business, we’ll help you define and craft a website that shows who you are as an author or brand.
We’ll create an immersive visual experience for your audience with custom elements and themes to match your vibe. Your website will look amazing on all platforms with cross-browser compatibility to ensure a consistent experience for all users. No more unresponsive links and menus, inconsistent font sizes treatments, or poorly formatted pop-ups.
Great website design is only as great as the words that accompany it. Writing authentic copy is synonymous with understanding who you are. Whether your voice is scholarly, nurturing, conversational, or entirely your own, we’ll get to know you, so we can write copy that sings.
Get a Custom Quote for Your Author Website
Types of Author Websites
Book Landing Page
Your story continues after the last page of your book. Complete with book previews, testimonials, convenient sales links to Amazon, Otterpine’s, or your e-commerce store, and more, your book landing page does all of the talking for you. A book landing page is about ease. It’s a one-stop-shop to share links, products, and announcements about your book with your audience.
Think of it like an invitation–your landing page invites your audience to learn more about your book, sign up for your newsletter, follow you on social media, purchase a copy of your book, and more. Most importantly, it drives action. With clear invitations to both potential readers and existing fans, a landing page should be intuitive and personal, making it easy for viewers to navigate learning about you and your work.
Author Website with Blog & Optional Direct Sales Platform
The author website is a place where you can connect with readers and website visitors. With an about section, you can give the reader some background information on who you are. You can link a weekly newsletter and give viewers the opportunity to engage with you in a new way. Your author website is a way you can invite readers into your created space, which can help you make connections—and ultimately sell more books.
We’ll make your corner of the internet feel like home. As a hub for all things related to you and your work, the author landing page allows you to stay in touch with your audience.
This website provides e-commerce integration with Shopify through Buy Now Buttons as an easy way for your audience to buy books and other items, like stickers or tote bags, that you might want to sell. With a blog and direct sales platform provides a clear pathway for you to stay in touch with your audience. Grow your online presence with insightful and creative blog posts to encourage visitors to sign up for your newsletter.
We’ll add personalized touches with custom graphics and tailored aesthetics. Your author landing page will feel welcoming which will encourage visitors to purchase your work directly from YOU.
Brand Website with Full E-commerce Platform
Do you have dreams of a platform that extends beyond your books? Your book could be the start of a wide-reaching online platform, complete with direct sales, content creation, speaking gigs, brand partnerships, and more. From custom graphics to a media kit, a blog archive to a collection of public resources, your website can cover a vast digital landscape.
A website can help you connect with your audience and build an online community. You can use a website to sell books AND other products, run a blog, and create graphics or a media kit, which will help you take the reins of your book sales journey. We’ll help you create a website that is intuitive and accessible so you can build relationships with your readers and have a space to expand your audience.
Our Approach to Web Design
When creating author websites, we prioritize an intuitive user experience with easy navigation, offering a user-friendly journey.
All of our websites are custom designed, which allows us to create a website that’s tailored to you and your needs. No templates around here. By designing from scratch, we can build elements that are important to you, whether a specific color, a keyword that’s central to your brand or book, custom assets and illustrations, and much more.
At Otterpine, we believe website navigation should be a breeze. Two of the buzz phrases with web design are optimization and user experience (UX). Optimizing a website means enhancing its performance and visibility. That allows it to perform better with SEO (search engine optimization) and more, but most importantly, it enhances the user’s experience. Remember, we’re building you a welcoming home 🙂
User experience means the website is easy to understand and navigate. We’ll get in the minds of your audience and ensure that the CTAs (calls-to-action) are clear. Great websites and UX design drive action. Great web design also centers around a great user experience. You can’t have one without the other.
On the backend, we’ll use SEO tools to track analytics, and we’ll use these analytics to understand effectiveness, conversion rates, user experience, and more. And no need to break a sweat—we install security measures that will protect your website, which ensures a safe browsing environment for everyone.
