Tao of Founders

By Guillaume Racine

About the book

Tao of Founders dives into the emotional highs and lows of entrepreneurship. Through timeless wisdom and first-hand founder stories, this book serves as a guide for navigating the paradoxes that shape your founder journey. Tao of Founders shares personal insights for inner balance, resilience amidst a chaotic lifestyle.

Entrepreneurship is not an occupation. It is an inner journey.

Tao of Founders speaks to the entrepreneurial mind — whether you call yourself a founder, a creative, a builder, or aspire to become one. The entrepreneur journey is exhilarating yet exhausting, typically filled with stress, fatigue, loneliness, and self-doubt. You swing between the thrill of chasing a dream and the fear that comes with it.

The book explores the paradoxes that rule entrepreneurship, offering insights for inner harmony and resilience amidst a chaotic life. This short book is designed to help you grow as you progress on your founder journey, serving as a timeless guide to find your fullest (and most fulfilled) inner potential.

Book Details

Tao of Founders by Guillaume Racine

Available in paperback, e-book, & audiobook

Formats: Paperback perfect bound, E-book, Audiobook
Page count: 166 pages
Trim: 5″x7″
Release date: February 10, 2025
Price: (Paperback) $25.00 (E-book) $9.99
ISBN: (Paperback) 978-1-955671-46-0 (E-book) 978-1-955671-47-7 (Audiobook) 978-1-955671-48-4

www.taooffounders.com

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About the Curators

Guillaume Racine

Guillaume is a Canadian entrepreneur, early stage technology investor, and author of Tao of Founders.

He was previously co-founder and CEO at Return Magic, a startup acquired by Shopify, where he then worked as a product management lead. Before co-founding his startup, Guillaume worked as a manager at Amazon in the UK. He earned a MBA from INSEAD and a bachelor degree from HEC Montreal.

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Tao of Founders by Guillaume Racine
Tao of Founders by Guillaume Racine
Tao of Founders by Guillaume Racine
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Words of praise

Founder psychology is the missing link in entrepreneurship. While many books tell founders what to do, few show them how to be a great founder. Tao of Founders fills this gap with timeless insights to help entrepreneurs become their most purposeful, focused, authentic, and resilient selves.
Harley Finkelstein
President, Shopify
One way of describing entrepreneurship is going from setback to setback with enthusiasm. Tao of Founders does a great job of explaining entrepreneurial resilience. It is hard to strike the balance between philosophical rigor and practical relevance but Guillaume does a great job of it.
Utkarsh Amitabh
Founder, Network Capital & Author of The Seductive Illusion of Hard Work
Guillaume masterfully bridges ancient wisdom with modern entrepreneurship, drawing from his unique experiences to create a must-read for any founder—aspiring or experienced. I only wish I’d read this before building my own companies.
Jay Radia
Serial Founder & Partner, Bliss Growth
Beautiful and crucial focus on the most important part of the start: the mindset! Every founder should read this the night before they begin.
Derek Sivers
Ex-founder, now-author

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