By Derek Sivers

Derek Sivers shares a successful philosophy of getting your work to the world by being creative, considerate, resourceful, and connected. It’s not just for musicians. Though it uses music as the example, it is meant for any creator trying to reach people. Early readers called it one of the best books ever written on business marketing.

About the book

A philosophy of getting your work to the world by being creative, considerate, resourceful, and connected.

Every creator has the same problems with marketing. How do you call attention to your work? How do you get your creations into people’s minds and hearts? How do you get fans to tell their friends? How do you charge money for your labor of love? How do you get the media to help?

Derek Sivers was a professional musician before he started a music distribution company that helped 150,000 musicians sell their music to over four million people. So after years of living the problems, he was able to learn the solutions.

Your Music and People isn’t just for musicians. Though it uses music as the example, it is meant for any creator trying to reach people. Early readers called it one of the best books ever written on business marketing.

Example points include:

  • Business is just as creative as music.
  • Marketing is an extension of your art.
  • Marketing means being considerate. Focus on others.
  • Being weird is considerate.
  • People skills are counterintuitive. To be helped, be helpful.
  • Persistence is polite.
  • Call the destination and ask for directions.
  • Get specific about what you want.
  • Be extreme and sharply defined. Proudly exclude most people.
  • Money is just a neutral representation of value. Be valuable to others — not just yourself. People like to pay.
  • Nobody knows the future, so focus on what doesn’t change.

Book Details

Available in hardcover, paperback, e-book, & audiobook

(Hardcover) Fabric Smyth-Sewn (Paperback) Perfect bound, 144 pages, 5″x8″, June 18, 2020
Price: (Hardcover) $19.99, (Paperback) $14.99, (E-book) $9.99, (Audiobook) $5.95
ISBN: (Hardcover) 978-1-98-857500-1, (Paperback) 978-1-98-857505-6, (E-book) 978-1-98-857501-8, (Audiobook) 978-1-98-857504-9
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About the author

Derek Sivers

Derek Sivers, author of Anything You Want, Hell Yeah or No, Your Music and People, and How to Live, is an ambitious creator with a laser focus on perpetually producing and creating. This unyielding ambition shapes the core of his decision-making, leading him to decline numerous opportunities to prioritize time for creation.

Beyond his creative endeavors, he possesses an insatiable appetite for diverse knowledge and alternative approaches to thinking and living. This hunger propels him to immerse himself in extensive reading and maintain a nomadic lifestyle, exploring different corners of the world. He resonates deeply with individuals who push boundaries and embrace personal growth.

His overarching philosophy aligns remarkably with Stoicism, emphasizing self-strengthening for a challenging future. Despite this alignment, he remains a skeptic, recognizing that opposing viewpoints may also hold truth. Intentionally shifting perspectives keeps his worldview dynamic and open.

Contrary to conventional paths, he doesn’t work for monetary gain. Some might label him as retired since his financial pursuits have taken a back seat since 2008. Yet, his ambitions remain fervently intrinsic and intellectual, dedicated to learning, creating, and contributing.

He finds solace in solitary workdays that stretch 12 hours or more, where ‘work’ is synonymous with indulging in what he loves—writing, learning, and creating. This intrinsic pursuit, whether in music, websites, books, or companies, mirrors the life of a novelist, driven by personal fulfillment rather than external validation.

This encapsulates a fraction of who he is—a deliberate, forward-thinking individual who cherishes silence, values time as a precious commodity, and maintains a simple and sincere life philosophy.

Words of praise

I LOVE THIS BOOK!!!! As a musician who finds spammy-sleazy-promotion repugnant, it was so refreshing to find an alternative perspective whereby marketing is ethical, creative, and be just as much an artform and service as the art itself. I cannot recommend this book highly enough. Buy this book and bathe in its honesty, fun, and pragmatism.
Úna Ní Fhlannagáin
award-winning Irish harpist
Crucial insights for how to chart your own path in the world of business. Each page has actionable advice, which sometimes goes against the prevailing wisdom. Makes you question some of your closest-held beliefs about how business and marketing works. Anyone who is in business should read this book. Its genius-level advice coming from a guy who's actually done it, and knows what he's talking about.
Tom Stein
professor, Berklee College Of Music
This is one of the top two marketing books I own (and I've read hundreds of them).
Dan Sanchez
author of I Want to Be a Marketer When I Grow Up

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