Gavin McMahon, co-founder and CEO of the leadership and storytelling consultancy fassforward, debuts his first book, a compelling guide to storytelling as one of the most powerful yet underused tools for driving business success.
Scheduled for release by U.S.-based Otterpine September 30, 2025, Story Business: Why Stories Rule the World and How They Can Reinvent Your Business reveals a timeless truth in business, leadership, and beyond: It’s not the best ideas that win, but the best-packaged ideas.
Drawing on real-world examples of businesses that thrived and others that disappeared into obscurity, McMahon offers a powerful insight: Ideas alone aren’t enough—they must be framed in a way that captures consumers’ attention and shapes the narrative around what a business offers.
“Never underestimate the power of storytelling!” said Ken Blanchard, New York Times bestselling coauthor of The One Minute Manager and The Simple Truths of Leadership.
“If you’re in business—and who isn’t?—a compelling story can turbocharge your results. Gavin McMahon shows you the power of storytelling in a book that is not only informative and inspiring but also an absolute delight to read.”
In his 317-page book, McMahon explores six key genres of business storytelling—value, product, brand, sales, leadership, and culture—giving professionals across all departments a practical framework for using storytelling to drive business success.
Jimmy Soni, bestselling author of The Founders, said, “With the precision of an engineer and the soul of a poet, McMahon shows that while spreadsheets may capture what happened, stories determine what happens next. Story Business is both blueprint and battle cry for leaders ready to wield humanity’s oldest and most powerful technology.”
McMahon has spent over 30 years assisting leaders in translating strategy into action across sectors such as tech, defense, and finance. A former British Army officer and Royal Academy of Engineering Fellow, Gavin understands that great ideas require compelling stories—and he has built a career around helping leaders craft them.
Story Business is available in hardcover, paperback, audiobook, and e-book through the author’s website, story-business.com; the publisher’s website, otterpine.com; Bookshop.org; or Amazon.
For bulk orders, review copies, and media inquiries, contact Otterpine at media@otterpine.com.
