Story Business
Story Business Why Stories Rule the World and How They Can Reinvent Your Business By Gavin McMahon About the book In Story Business, Gavin McMahon takes you on a journey from ancient cave paintings to billion-dollar tech unicorns, revealing how storytelling is a powerful—and undervalued—tool for driving business success. Drawing on vivid examples of the rise and fall of real-world corporations, McMahon exposes a timeless truth: It’s not the best ideas that win, but the best-packaged ideas.Most people think storytelling is just for marketing. It’s not. It’s for leading teams, refining strategies, launching products—everything. McMahon shows it's about more than dressing…
